Three factors determine profit - cost, price and volume. What isn't so simple is balancing the relationship between the three.
If the mere mention of fixed and variable costs, break-even points, contribution, depreciation, marginal and total absorption costing, brings a glazed look to your eyes it is likely that you have never seen this witty and brilliantly simple explanation.
Key Learning Points:
- How costs are calculated and their effect on the business
- The importance of controlling expenditure and revenue
- Assumes no prior knowledge of finance
A Video Arts production featuring John Cleese and John Bird
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