Brazil bears witness to the rich cultural mix that emerges from the commingling of African, Portuguese, and Asian customs and traditions resulting in a vibrant multi-cultural and multi-ethnic society. Mostly a Portuguese speaking country, Brazil's ethnic diversity gives it a uniquely cosmopolitan feel. Its numerous ethnic groups attempt to maintain their cultural identities and have undoubtedly contributed to making Brazilians an outward-looking nation.
Over the past several decades, Brazilian society has undergone significant changes. As a result of the country's diversity, there's a lack of singularly ingrained traditions. As a result, Brazilians have become extremely open to change and outside influences. Unclear on the modern mindset, values, and practices in Brazil, CultureQuest can help.
Although Brazil is the largest economy in South America, poverty remains a stubborn problem and a large gap exists between the haves and have-nots - particularly in the cities. However industrial incentives and new financial policies are beginning to bear fruit. A vital member of the Mercosur Union, Brazil is accelerating its entry into the global marketplace. Ambitious privatizations and growing foreign ownership are changing the way Brazilians approach business and business relationships. Yet they haven't lost sight of the value of family traditions, enduring friendships, and the subtle nuances of Brazilian culture.
A hallmark of Brazilian business culture is a creative approach known simply as jeitinho, which means "to find a way." For Brazilians, there's always another way to get something done. Not sure how to navigate the cultural nuances in modern Brazil, CultureQuest can help.
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