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Assertiveness Skills is a philosophy and a technique of communication. It involves acquiring a deeper understanding of just what goes on when we interact with others, particularly when an element of conflict is present. As this program so clearly demonstrates, assertive people have several things in common:
  • They feel empowered.
  • They do not feel that they are unjustly controlled by others.
  • They project dignity and calmness in their dealings with other people.
  • They are proactive. They make things happen, rather than reacting or responding to the words and actions of others.
  • They know their rights and responsibilities when they deal with others.
  • They avoid apologetic dialogue or submissive language and tone.
  • They are able to resist the aggressive, manipulative and passive ploys of other people.


A good definition of assertiveness is this: "Getting what you want from others without infringing on their rights."