DVD  

Today, it is increasingly difficult for one organization to stand out in the crowd. Tom Peters has one surefire way to stand out. It is design. In this video, Tom explains that design affects everything we create. Great design is the key to creating an emotional connection that makes people crave what you do. This video will challenge you to recognize all the opportunities you have to win your customers hearts by meeting their needs and desires.

Key Learning Points:
  • Design is never neutral
  • Beautiful systems win
  • Create a sense of WOW
  • Go beyond satisfiedcustomers