In this case study, Tom Peters shows us how Ellie Mae has re-designed the mortgage industry through their fearless use of technology and their innovative approach to change. In this program, you will learn how to integrate the needs of the customer into your next new idea. You will also gain insights into how technology can be put to use to create tremendous benefits. (br> Key Learning Points:
Know your good qualities
Look at your environment
Technological efficiency leads to cost reductions
Technological advances require training of your employees and your customers
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