COCA COLA, FROM TROUBLE TO MARKETING (FROM EXCELLENCE FILES SERIES)-

This great program proves you can learn from both business success AND failure. In a rare televised interview, Chairman Roberto Goizueta discusses how the New Coke debacle in 1985 was a dark cloud with a golden lining, leading the company to re-focus on its core product, now called Coca-Cola Classic. Providing a brand marketing lesson, the segment takes viewers down Coca-Cola's memory lane. You'll see how Coca-Cola turns disaster into opportunity: by reinstating its original classic formula and giving the public back what it wants, Coca-Cola dramatically underscores the popularity of its basic product and regains powerful growth momentum.