This great program proves you can learn from both business success AND failure. In a rare televised interview, Chairman Roberto Goizueta discusses how the New Coke debacle in 1985 was a dark cloud with a golden lining, leading the company to re-focus on its core product, now called ...
Many managers and employees often need to prepare and present a business case to senior personnel for approval. This can be a daunting task, particularly for the inexperienced. However, certain steps can save time, aid delivery and success rates. In this program, Eve Ash talks with ...
Peter Quarry and Carolyn Stafford, developer of 'Small Business Big Brand', discuss verbal branding, an undervalued aspect of marketing. This program investigates the way we talk about our jobs and workplaces; and the numerous opportunities that arise in casual interactions ...
It's no surprise that a great product or service will be overlooked without effective marketing. Yet many businesses don't make the most of their marketing dollars. In this program, Carolyn Stafford discusses ten common marketing mistakes. The tips and traps outlined here will save ...
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