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COCA COLA, FROM TROUBLE TO MARKETING (FROM EXCELLENCE FILES SERIES) CAD550.00

This great program proves you can learn from both business success AND failure. In a rare televised interview, Chairman Roberto Goizueta discusses how the New Coke debacle in 1985 was a dark cloud with a golden lining, leading the company to re-focus on its core product, now called Coca-Cola ...

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TOM PETERS - TRAPPED! HOW TO ESCAPE THE SAMENESS TRAP CAD895.00

Quality and service have gotten so much better that consumers often can't tell the difference between competing products. So what can you do to escape this "sameness trap?" How do you delight, dazzle, differentiate? Tom Peters presents five concrete steps for being distinct, making your company (or ...

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